Market
Newsflash! The European Market for SSL is growing...
Europe is one of the biggest markets for Internet
services in the world and has recently shown a significant
increase in e-commerce activity across all the region.
Additionally, with broadband adoption continuing to
surge throughout the region, demand is growing fast
for e-commerce related services. As the interest in
e-commerce has gained considerable momentum, both
the large enterprise and, in particular the SMB (small
to medium business) market, have shown a dramatically
greater need for web hosting, associated managed services
and other value-added services such as SSL.
Managed services and value-added services such as
security services (including SSL, firewalls and VPNs)
are prerequisites for successful e-commerce and are
a key factor in realising the huge potential of the
European market. For web hosting companies to gain
considerable revenue from this growing market, it
is becoming essential to place increased emphasis
on managed and value-added services such as security
products and services. Both Analysys.com and IDC (idc.com)
are expecting the proliferation of value-added services
in web hosting to develop greatly, with Analysis.com
commenting that value-added services are expected
to increase from EUR 1.1 billion today to EUR 10.3
billion by 2008.
Whilst the definition and requirements for managed
and value-added services clearly varies by size and
scope from company to company, value-added services
for small to medium sized businesses have started
to gain considerable traction in Europe.
IDC states that these SMBs with 100 to 499 employees
are expected to be the fastest-growing business segment
in Western Europe for the next several years and therefore
offer excellent revenue opportunities to web hosting
companies who offer services tailored towards smaller
businesses. As these SMBs are now looking to web hosting
companies not just for their hosting, but also for
managed services and value-added services, this reiterates
the fact that web hosting companies are in an ideal
position to capitalise on the growing need for value-added
services such as SSL.
- Europe is one of
the biggest markets for Internet services in the
world
- Europe holds approx.
25% of the worlds domains
- UK and Germany represent
approx 8% each
- Europe will experience
significant E-commerce growth ($60 million annually
according to eMarketer) over next 3 years principally
fuelled by;
- Mass broadband adoption
- Major SMB (Small to Medium Business) growth
- Growth will increase
the need for managed services and other value added
services
- Managed sevices market
in Europe is expected to reach $1 billion by
2005 and then leap to $4 billion by 2008 (Frost
& Sullivan)
- SSL and Web security
products are critical components
- Strong internationally
accepted brands required
There has never been a better time to offer SSL and
associated security products in Europe. Through our
True Partner programme, GeoTrust Europe offers your
organisation the opportunity to enhance your product
portfolio and therefore your revenue in line with
the growing value in offering value-added services
to your customer base. Our reseller programme is unique
- there are no up front costs; you gain preferential
discount rates on Pay As You Go or even deeper discount
rates if you opt for the Bulk Purchase option; we
offer flexible integration methods and provide you
with extensive marketing collateral to ensure you
make the most of selling SSL.
Contact our Partner Team for pricing and online signup information sales@geotrusteurope.com
Tel: +44 203 0240907
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